Tolulope Adeyemo
I’m a UI/UX Designer with 4+ years of experience building and scaling digital products across SaaS, fintech, and e-commerce.
At Homechow, I designed end-to-end experiences for customers, business partners, logistics and inventory teams, and investors, working across customer apps, food kiosk interfaces, and logistics and sales dashboards. I also contributed to a cross-functional design system that improved consistency and scalability across products.
At WAWU, I collaborated with a four-person team to design and ship a consumer app and inventory tools in 90 days, generating 20,000+ CAD in sales within 45 days. This strengthened my ability to move fast, prototype quickly, and validate ideas through testing.
Most recently at Rainbase AI, I worked closely with product managers and engineers to design intuitive AI-powered experiences within real business and technical constraints. I’m excited to bring my execution speed, clarity, and collaboration skills to a team building meaningful products.
Skills
Experience
Senior UI/UX Designer
- 12/2024 - current
HomeChow
- Rochester, New York
Designed and implemented responsive user interfaces for enterprise SaaS analytics apps serving 100+ partners globally.
Built and maintained a scalable Figma design system comprising over 200 shared components and tokens, all linked to development pipelines.
Integrated design workflows with Git-based repositories using Zeplin and Storybook for documentation and version control.
Partnered with front-end teams to convert high-fidelity mockups into React + Tailwind UI components. Created interactive prototypes with dynamic states and transitions to streamline stakeholder approval cycles by 40%
Led A/B testing and conversion tracking, increasing customer retention on the Kiosk by 18%.
Redesign the Company’s Kiosk software experience and collaborate with manufacturers to ensure seamless implementation
UI/UX Designer
-02/2024 - 12/2024
Kolanut Africa
- Nigeria
Led user research to develop in-depth personas, journey maps, and user flows (including happy, unhappy, and alternative paths) that align with business objectives and user needs.
Designed comprehensive user flows and optimized the customer journey across all touchpoints, enhancing the onboarding process and improving engagement by 20%.
Drove the creation and evolution of a scalable design system, ensuring consistency and efficiency across cross-functional teams.
Led design initiatives to enhance user experience across mobile and web applications.
Developed pixel-accurate prototypes and UI kits using Figma and Adobe XD, integrated with HTML/CSS/JavaScript handoff.
Built component libraries in collaboration with front-end developers to unify styles and behavior across 4 product teams..
Product Designer
-02/2024 - 12/2024
Wawu Inc
- Canada
Developed personas and user journey maps through in-depth user research, tailoring experiences for different user groups.
Collaborated with cross-functional teams, contributing to developing and scaling the design system that supported business growth.
Optimized image assets, icons, and vector elements for performance using SVG sprites and compression pipelines.
Collaborated on dark mode design tokens and responsive typography scaling system.
Championed accessibility by ensuring designs met WCAG standards, creating inclusive products for a diverse user group
Delivered a successful MVP launch in 3 months, exceeding revenue expectations by 20%, focusing on creating intuitive user flows and testing for optimal usability
Product Designer (Contract)
07/2022 - 01/2023
Treshub
- Nigeria
Acted as the sole designer responsible for creating a real estate solution that simplified the property buying process.
Led UX research and designed a responsive web application to facilitate seamless transactions, improving user efficiency across all stages of the property-buying process.
Developed a scalable design system to ensure consistency across the platform.
Conducted A/B testing and usability studies to optimize design elements and improve user experience.
Designed and prototyped marketing and SaaS landing pages with adaptive layouts using Figma and Sketch
Created pixel-perfect design specs for developers with annotations and spacing rules using Zeplin.
Contributed to early style guide documentation for cross-team UI consistency
Executed user flow maps and wireframes to support early-stage MVP products
Partnered with developers to convert designs into semantic HTML/CSS components
Led usability testing and bug tracking using Jira to refine onboarding flows.
UI/UX Designer (Contract
- 06/2022 - 10/2022
HomeChow
- Rochester, New York
Designed and delivered the mobile and web MVP, driving market entry through user-centered design strategies and feedback loops.
Led the design of interactive prototypes and conducted thorough usability testing to ensure smooth user interactions.
Focused on inclusive and accessible design practices, optimizing the product for users across different devices and abilities.
Used CSS animations and lightweight transitions to enhance perceived responsiveness.
Supported brand refresh projects through typography, iconography, and responsive imagery design
Education
B.SC in Business Education(Accounting)
Tai-Solarin University of Education - Nigeria
Languages
English (Native)
Yoruba (Native)